Leading with curiosity and a journalistic lens, the Framework Method ™ discovers and distills storylines for long-term cultural impact, using narrative to connect humanity.

By prioritizing an indestructible narrative, story becomes an integral part of a business and its competitive advantage–unbothered by hype cycles and shifting industry landscapes.

Founded by narrative director, sociologist, business culture writer and podcaster, Jacqueline Schneider, Framework’s foundation is laced with two decades of brand building across technology, the creator economy, music, lifestyle and hospitality.