A Closer Look At AirSwap

Goal

Launch a consumer-facing product into crowded blockchain ecosystem with value-driven language to drive trades and demystify cryptocurrency exchange process.

Approach

Become fluent in product functionality, storytelling logic, and user experience.

Conduct internal + consumer focus groups and garner industry data to build brand and user journey.

Create standardized messaging pillars & microcopy.

Results

Brand and product narrative design greased the wheels for $1 million of transactions on launch day.

Coverage in Bloomberg, Coindesk, CNBC.

Acquisition by Fluidity.